Aurora, which is also called nordic light, is a polar light that could only be witnessed in Scandinavian areas. When talking about Aurora, people will usually relate it to Sweden, as a result, having an not only internationally-recognized, but also locally-reputed name is easy to remember for both international and national customers.

In hundreds of years, people will come from all-over the world to see Aurora. And Aurora, is only for people who are patient enough, brave enough and strong enough to step in the most nordic area on the earth. These are exactly the features of athletes, who keep challenging themselves and exploring the limits of their bodies.

Aurora, which is the nordic light that shows between stars when the sun fades out. It lights up the sky and brings a signal of hope and guidance for people who are walking through darkness. We wish that the new RC could also bring hope and guidance for not only athletes, but also for our next generation. To encourage them walking through obstacles.

Aurora is a symbol of beautifulness. We hope people all around the world can see the beautifulness of athletes no matter who they are and where they come from.

Although Aurora is an abstract name, the meaning behind it is more human-centered compared with RC, which is more product-centered. We would like to see people focusing more on humans and caring about stories behind each athlete.

Aurora is a treasure, created by the stunning force of nature. We wish that this name could raise the respect to the environment for people coming all around the world. On the other hand, it reflects our core value which is caring about the environment and making business in a sustainable way.